Business Insider Launching Tech Spinoff For Business Execs, Still in The Figuring it Out Stage

BUSINESS INSIDER CEO, HENRY BLODGET

What do you do when you have a monster business news site read by the upper echelons of the business world? You launch a technology site for those upper echelon business executives of course. This is the plan currently in motion at Business Insider (BI) which counts Amazon founder Jeff Bezos as an investor. While there is no dedicated staff or a solid editorial formula in place yet, the site is set to launch some time in the third to early fourth quarter. This news follows behind a recent new round of funding that totaled $25 million. BI could simply buy a tech site, but they are taking the ground up approach.

Founded in 2007 as Silicon Alley Insider, Business Insider has grown into a 35 million uniques-strong site under CEO and editor-in-chief Henry Blodget. The site has an ostensible focus on business, but like other publishers that start out with a vertical focus, BI has broadened its editorial mandate in the quest for scale, giving rise to gems like “Scientists measured 15,000 penises and determined the average size” and “You’ve been loading your dishwasher all wrong.”

source: Digiday [post_ad] [full_width]