Instagram's New Portrait, Landscape Photo Options Welcomed by Magazine Editors

Facebook's Instagram photo sharing app made a huge change, allowing users to upload photos in landscape and portrait in addition to their trademark square images. This change will no doubt be applauded by users specifically magazine editors who love to share their covers on the platform but had to chop it due to the square format or use a third party app like Square InstaPic to post the full image. But using such third party apps, reduced the the size being that they simply shrunk the full image onto a squared background. This change is a clear move by Instagram to eliminate those third party apps in addition to giving their users an improved experience of course.

With this change, users can tap the format icon to adjust the orientation to portrait or landscape instead of square when they select a photo or video. Once a photo is shared, the full-sized version will appear to followers in the feed, but to keep the clean feel of each user’s profile grid, posts will appear there as a center-cropped square, in keeping with the original format. In unveiling the news, Instagram said that the square format has been and always will be part of who they are: “That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to,” the company said.

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