TIme Inc Brings in Jalopnik's Tyler Rogoway For TheDrive

MEDIAWIREDAILY.COM

Time Inc can walk and chew gum at the same time. While its leadership works out a possible bid for Yahoo's media and search assets, the company's car culture destination TheDrive.com has added some new talent from Gawker Media's Jalopnik. Tyler Rogoway (love the last name) will cover aviation and defense vehicles for TheDrive.com and its video network /Drive.

Said Rogoway:

"The opportunity to join the Time Inc. team, where amazing things are happening at The Foundry and TheDrive, is just incredible. We are going to bring some thrilling and innovative military technology, strategy and history content and analysis to the space that I think readers will really enjoy. Considering the creative minds involved, there are few limits to where we can take the subject matter."

Here is the full announcement:

TYLER ROGOWAY JOINS TIME INC. TO COVER AVIATION AND DEFENSE VEHICLES FOR THEDRIVE.COM AND /DRIVE VIDEO NETWORK

NEW YORK, NY (April 6, 2016) — Tyler Rogoway will join Time Inc. (NYSE: TIME) to cover defense and aviation topics for its car-culture-focused digital destination, TheDrive.com, as well as /Drive video network, it was announced today. Rogoway joins Time Inc. from Jalopnik.com, where he was editor for the highly popular Foxtrot Alpha subsite and concentrated on air, sea, land and space defense vehicles and capabilities, as well as military technology and strategy. Prior to his work at Jalopnik, Rogoway ran AviationIntel.com, where he provided commentary on defense-related topics.

“Our job as the editorial branch of The Foundry is to identify new audiences and grow along with them, and I can’t think of a more rapidly developing space than the one Tyler covers. He’s a killer addition to the team, and we want to build around him,” said Matt Bean, Time Inc. SVP, Editorial Innovation and Editorial Director for the Automotive Group.

At TheDrive.com, Rogoway will work with an extraordinary editorial team to promote fresh perspectives and compelling video franchises across the automotive landscape. The Drive is rapidly expanding with unparalleled talent and is constantly tapping into the fast-paced and quickly changing car culture community. Launched in September 2015 by The Foundry - Time Inc.’s content and creative brand incubator - TheDrive.com already reaches more than 2.5 million monthly unique viewers (Feb. ’16 comScore) and will combine with /Drive and FastLaneDaily (recently acquired by Time Inc.) to form the nucleus of a powerhouse automotive group.

"The opportunity to join the Time Inc. team, where amazing things are happening at The Foundry and TheDrive, is just incredible. We are going to bring some thrilling and innovative military technology, strategy and history content and analysis to the space that I think readers will really enjoy. Considering the creative minds involved, there are few limits to where we can take the subject matter."

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