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Your Media Morning: The Magnolia Journal is Here, Time Inc Launching Two New Products, Buzzfeed’s New Homepage, Blackberry is Done


YOUTUBE INSTALLS MUSIC BIG LYOR COHEN AS FIRST GLOBAL HEAD OF MUSIC
Apple Music has Jimmy and Dre. Spotify has Troy. And now YouTube has Lyor. Google’s video service has hired Lyor Cohen, a longtime music executive who helped build the legendary Def Jam label and went on to run Warner Music Group. Most recently, Cohen founded 300 Entertainment, a music label best known as the home of rapper Fetty Wap.

WESTWORD'S ALAN PRENDERGAST IS WONDERING OUT LOUD IF THE DENVER POST WILL SURVIVE ITS HEDGE-FUND OWNERS
At the Denver Post, the chain’s flagship paper, the newsroom has been pruned of more than a third of its employees since June of last year. Fifteen years ago, in the heyday of Denver’s daily newspaper war, the “Voice of the Rocky Mountain Empire” had legions of reporters fanning out across the Front Range and the region, backed by squads of photographers and editors; now barely a hundred staffers remain.

NBC NEWS CHAIRMAN ANDY LACK IS OVER THAT WHOLE BRIAN WILLIAMS CREDIBILITY THING
When asked whether Williams had left behind some unfinished business in that Lauer interview, Lack responded, “Ancient history to me.”

ITS HAPPENING, CBS AND VIACOM WILL PROBABLY BE PUT BACK TOGETHER
If reports are correct, Shari Redstone, the daughter of media titan Sumner Redstone and the defacto boss of Viacom is getting her wish. According to reports, National Amusements which controls bot CBS and Viacom is working on a deal to put the two companies back together.

DUJOUR MAGAZINE CEO JASON BINN IS NOW ALSO THE EXECUTIVE DIRECTOR OF PRIVATE JET SERVICE COMPANY JET SMARTER
Jason Binn is a man about town. New York City in the winter, and Hamptons in the summer. As Dujour Magazine's CEO and Publisher, Mr. Binn is a man of many hats and is always on the move selling the luxury lifestyle and courting the luxury ad dollars for his magazine.

ARIANNA HUFFINGTON SAYS THE MEDIA IS TOO LATE ON TRYING TO TAKE TRUMP SERIOUSLY
Arianna Huffington, who recently stopped editing the digital news publication that bears her name, said at a panel discussion that it's too late for the media to course-correct and take Donald Trump's chances of winning the presidency seriously.

TIME INC LAUNCHING TWO NEW PRODUCTS, SPRINGBOARD AND TIME INC CONNECT
Magazine publishing giant Time Inc is launching two new products that will allow its editors to source content from a growing army of outside contributors. The company has been expanding its contributor network as it looks to aggressively increase its digital footprint.

SNAPCHAT IS A KEY SOCIAL MEDIA REVENUE DRIVER FOR NATIONAL GEOGRAPHIC
National Geographic has an impressive social media story to tell, not least because it can claim number one media brand on Instagram, but it’s Snapchat is already driving revenue for the business.

THESE THREE WOMEN ARE LEADING THE MARKETING AND ADVERTISING CHARGE AT SPOTIFY
Thought leadership is the new innovation for 2017. At Spotify, it comes from three women who head up major roles in advertising and marketing. They are helping to create personal experiences for listeners through streaming music. In those personal experiences that support ad targeting, advertisers find "declared moments," says Liberty Kelly, head of sales for the Americas. She joined Spotify in April 2016 to be part of a progressive working environment that supports programs such as the employee-based initiative Women @Spotify.

BUZZFEED REVAMPED ITS HOMEPAGE WITH THE HOPES THAT THE HOMEPAGE STILL MATTERS
BuzzFeed is well-known in the media business for publishing stories wherever its audience is — on Facebook, Snapchat, Tumblr and many other places. Given this emphasis, it might seem odd that BuzzFeed spent the last six months overhauling its homepage. But in an age where the bulk of readers are finding stories with social media and search engines, the homepage is still a vital part of news distribution, said Chris Johanesen, BuzzFeed's vice president of product.

CIRCA NEWS WILL START CREATING AD SUPPORTED VR SPOTS
As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the defunct news app—announced an ambitious VR news project for his fledging company during an Advertising Week panel on Wednesday.

BLACKBERRY QUITS THE PHONE BUSINESS
Canada's BlackBerry has announced it will stop building hardware altogether, focusing instead on its software and services business. The company plans to end all internal hardware development and will outsource that function to partners.

FORMER GAWKER EDITOR WANTED TO RELEASE THE FULL HULK HOGAN SEX TAPE AND THEN DISAPPEAR IN OF ALL PLACES MIAMI
“What I did think initially was that, well, all is lost. But I do still have a copy of the sex tape,” he told the Longform podcast in an episode that aired Tuesday. “And it is completely newsworthy at this point. I was just like, okay. Why don’t I do a post on Ratter that says ‘Here’s What a $140 Million Sex Tape Looks Like” and then just peace out. Go to Miami, and just like be on the lam.”
INVESTORS AREN'T SOLD ON DISNEY TAKING ON TWITTER
The House of Mouse? Disney has been more like a House of Pain (jump around!) for investors lately. Would an acquisition of Twitter help turn things around? Or just make matters worse? Shares of Disney are down nearly 13% this year. The stock fell on Monday when reports first surfaced of Disney's interest, a sign that investors may not want CEO Bob Iger to get involved in a costly bidding war for Twitter. 
GIVING UP ON DIGITAL EDITIONS
In 2006 I was partner in a digital edition publishing solution startup where print ready PDF files were converted to Flash-based digital editions. There were instantly a dozen providers on the market and we all loved to peel the corners of the pages and hear the artificial page flipping sound. After flipping 100 pages, we all got over that sound effect. Some people didn’t get tired of the paper slap turn sound and you can still hear it today. But, I think these are instances where the publisher hasn’t actually had to sit through a full issue with that annoying page-flip audio. Not to mention the entirely separate mobile theme that often reduced the magazine page to a thumbnail if viewed from a mobile device.

THE BURST OF THE VIDEO BUBBLE?
The V-word was on everyone’s lips at our Monetising Media conference last week. Debates raged about production, distribution and of course, monetisation of video, but are the benefits of video really all they’re cracked up to be?

BOTH VIACOM AND TIME WARNER ARE EYING BIDS FOR ARGENTINA'S TELEFE
Time Warner and Viacom are among bidders circling Telefónica’s Argentine television broadcaster Telefe for a potential acquisition. The deal could allow one of the U.S. media companies to gain a greater presence in Latin America. A deal could be worth as much as $400 million. Concrete offers are expected within the next several days.

WILL DISNEY-TWITTER BE THE NEXT AOL-TIME WARNER?
While some investors may be cheering the potential of a Disney bid for Twitter, the analysts at Citigroup don’t seem to be fans. “We cannot think of a single web-based property that was successfully acquired by a traditional media firm.” Specific instances listed include AOL and Time Warner, as well as Myspace and News Corp.”

TOMORROW NIELSEN LAUNCHES NEW DIGITAL CONTENT RATINGS METRIC
Nielsen is rolling out Digital Content Ratings starting Friday, making available daily measurement of audience across digital sites, including text and video ratings. Media people have been clamoring for reliable cross-platform ratings for years.

OLD MEDIA HEADS ARE RUNNING THE SHOW AT SNAPCHAT
CEO Evan Spiegel may be the public face of the newly-rebranded Snap, but it’s taken more than his hard work to turn what started as a disappearing message app into a $20 billion media company. Spiegel has surrounded himself with deputies who oversee everything from relationships with advertisers and media partners to the company’s eventual IPO.

NEWS CORP INVESTS $10 MILLION IN APPNEXUS
Ad tech company AppNexus has raised a $31 million funding round, which includes a $10 million investment from News Corp., involvement from Yahoo Japan, and participation from its existing investors. News Corp. has entered into a master agreement that means its properties can elect to using all of AppNexus products, from ad serving to analytics.


-Good Morning
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Your Media Morning: The Magnolia Journal is Here, Time Inc Launching Two New Products, Buzzfeed’s New Homepage, Blackberry is Done Reviewed by Editor on 10:36 AM Rating: 5
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