Time Inc Makes Big Entrance Into The Video Streaming Arena With Launch of People/EW Network This Tuesday
“This is the new frontier,” said Rich Battista, the veteran TV and digital executive recently promoted to president of brands at Time Inc. “We’re launching it in a new world and a new ecosystem where the future of long-form video is and where consumption habits are going and where advertisers are going.”more»
The free video service, which will be available to watch live or on demand, will focus on celebrities, human interest stories, coverage of such entertainment franchises as “Game of Thrones” and “Star Wars,” and live events, including the upcoming Emmy Awards. It will live stream 24/7 with five hours of original programming a week and syndicated shows from its websites and Time Inc. archives.
Time Inc Makes Big Entrance Into The Video Streaming Arena With Launch of People/EW Network This Tuesday Reviewed by Editor on 11:04 AM Rating: