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Time Inc Is launching Two New Content Sourcing Products, Springboard and Time Inc Connect

THE COMPANY HAS BEEN RELYING MORE ON OUTSIDE CONTENT CONTRIBUTORS AS IT LOOKS TO BUILD ITS DIGITAL BUSINESS



Magazine publishing giant Time Inc is launching two new products that will allow its editors to source content from a growing army of outside contributors. The company has been expanding its contributor network as it looks to aggressively increase its digital footprint.
“Great content doesn’t just come from within our walls,” said Regina Buckley, Time Inc.’s senior vp of digital business development. “We’ve found a way to tap into the best of [user-generated content] while still being very careful to own and curate our brands.”
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Time Inc Is launching Two New Content Sourcing Products, Springboard and Time Inc Connect Reviewed by Editor on Thursday, September 29, 2016 Rating: 5
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