MWD HEADER RESP AD

Your Media Morning: Conde Nast For Sale? Tronc Buys Spanfeller Media, Gannett Chops 140, Time Inc Buys Ad Tech Firm

TIME INC'S VIANT SCCOPS UP AD TECH START UP ADELPHIC
Viant, a people-based advertising technology company, has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform. Adelphic’s self-service media planning and execution tools, including its ability to reach consumers across all screens and formats, will bolster Viant’s people-based data and analytics offerings. The deal is expected to close during the first quarter of 2017.    

PEOPLE/ENTERTAINMENT WEEKLY NETWORK LAUNCHING LIVE  'SCANDAL' RECAP SHOW
Time Inc. isn’t partnering directly with ABC or “Scandal” showrunner-creator Shonda Rhimes on the aftershow. (Note that PEN is officially calling it a “recap show,” rather than an “aftershow.”) But the network obviously is supportive of any effort to drive more live viewership in primetime. Time Inc. developed “Scandal Superfan Recap” as a way to tap into the rabid TV fanaticism of its audience (especially EW readers) and their extensive knowledge, said JJ Miller, executive producer, Time Inc.’s Style and Entertainment Group.

HEARST EXPANDS FOOT PRINT IN MICHIGAN WITH BUY OF PIONEER GROUP
Hearst is a huge producer of print products like magazines and newspapers. Now the company just got even bigger with its acquisition of The Pioneer Group giving Hearst a bigger foot print in Michigan thanks to Pioneer's network of local newspapers and their accompanying websites.

YAHOO BEATS WALL STREET, EXPECTS VERIZON DEAL TO FINALLY CLOSE IN SECOND QUARTER
Yahoo Inc on Monday reported better-than-expected quarterly profit and revenue, and said the sale of its core internet business to Verizon Communications Inc should be completed in the second quarter, allaying some investor concerns that the deal might collapse. The $4.8 billion Verizon transaction had originally been expected to close in the first quarter but was delayed by the disclosure of two major cyber breaches that exposed information from more than a billion Yahoo accounts.

NEWSPAPER GIANT GANNETT CHOPS 140 HEADS FROM ITS PAYROLL
That’s how one shell-shocked staffer at the North Jersey Media Group reacted after new owner Gannett revealed on Monday that another 141 employees will be laid off this week. In September, just two months after buying the privately held North Jersey Media Group, which includes The Record of Bergen County, the state’s second largest paper, Gannett said it was laying off 426 people from the newsroom and sales departments but would allow 50 percent of those workers to reapply for their jobs.

WE CAN'T ESCAPE IT, THERE IS A GAWKER VS. HULK HOGAN MOVIE COMING TO NETFLIX
EXCLUSIVE: Netflix is near a world rights deal for Nobody Speak: Hulk Hogan, Gawker and Trials of a Free Press. Five outlets bid, but it looks like Netflix is closing for around $2 million. The Brian Knappenberger-directed documentary focuses on a case that created a chill effect for media. A sex tape of wrestler Hulk Hogan in the clinches with a friend’s wife was depicted and ridiculed on the Gawker website.

SPRINT RESCUES JAY Z'S TIDAL MUSIC SERVICE
Rap mogul Jay Z, who acquired a Scandinavian streaming music service for $56 million in 2015, on Monday flipped a 33 percent stake in the company to Sprint at a stunning $600 million valuation, the company said. In return, the company, Tidal, will make exclusive songs available to the wireless company’s 45 million customers, both entities said.

VOX MEDIA INSTALLS CMO
As Vox Media looks to attract more marketers to its digital properties, it’s beefing up its own marketing capabilities. The company has named Lindsay Nelson, who had overseen Vox’s branded content business, as its first chief marketing officer. Ms. Nelson will oversee a new marketing division within Vox that encompasses branded content, the company’s growing stable of advertising products, revenue streams

MARK HALPERIN EXITS BLOOMBERG POLITICS
"I am no longer with Bloomberg Politics," Halperin wrote in an email to friends and associates on Monday. "I will have more updates soon on 2017 and beyond, but you might want to follow me on Twitter and Instagram. Just in case."

FORMER NEWS CORP PRESIDENT NAMED CEO OF FORMULA ONE
Bernie Ecclestone, who turned Formula One from an elite motor racing series into a global media rights empire over four decades, stepped away from his role as the sport’s “supremo” on Monday as Liberty Media completed its takeover, appointing Chase Carey as chief executive.

DISNEY-HEARST'S A+E NETWORK INSTALLS EDITORS TO GROW DIGITAL
A+E Networks is looking to grow its digital footprint for its channels, Lifetime, FYI, A&E and History and has made two editor in chief hires to drive that expansion. The move is somewhat of a reversal in the media industry, which has seen more examples of digital brands trying to reach the small screen.

VOX MEDIA AND NBC'S 'TODAY' BUDDY UP FOR SPONSORED SERIES
NBC’s “Today” show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox’s food and dining site. The series, “Home-cooked, chef-made,” showcases Campbell’s products used both by chefs and home cooks.

VERIZON CUTS 155 EMPLOYEES FROM ITS MOBILE STREAMER Go90
Verizon’s mobile streaming service Go09 is about to get a hard reset: The company laid off 155 staffers late last week, with most affected working out of the main Go90 office in San Jose, Calif. The streaming service will now be rebuilt by the team that came over to the company with Vessel.

RODALE LOOKS TO RAISE $4.6 MILLION
Rodale hopes to raise more than $4.6 million by selling off two commercial buildings and a 10-acre parcel of land in Emmaus, Pa., and said it will centralize employees at its main campus in the borough in an effort to create a more dynamic work culture. “This is a move that is smart for our business and our culture.”

SPANFELLER MEDIA, PUBLISHER OF DAILYMEAL.COM SOLD TO TRONC
Is Tronc’s Michael Ferro a seller or a buyer? For the moment, he’s the latter, as the chairman has closed a deal to buy the Spanfeller Media Group, and its food and outdoors digital properties. Tronc gains TheDailyMeal.com, with its 7 million monthly unique visitors, as well as the much smaller TheActiveTimes.com.


-Good Morning
SEND US NEWS TO INCLUDE IN THE NEXT ISSUE: EDITOR@MEDIAWIREDAILY.COM
SUBSCRIBE HERE» MEDIAMORNING.TODAY

[post_ad]



Your Media Morning: Conde Nast For Sale? Tronc Buys Spanfeller Media, Gannett Chops 140, Time Inc Buys Ad Tech Firm Reviewed by Editor on 9:18 AM Rating: 5
© 2016 MediaWireDaily.com a STUN Digital property

Contact Form

Name

Email *

Message *

Powered by Blogger.