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Your Media Morning: Fresh Speculation Surrounds Time Inc and Meredith, Medium Loses The Ad Battle, Conde Nast Looks to The Archives...

TIME INC UK IS INVESTING BIG IN TV, HERE IS WHY
Time Inc. is setting its sights on TV in the U.K. The publisher’s U.K. TV division, which launched in December, is made up of a core team of three, all with TV background and expertise. It has also built up 20 in-house video producers over the past four years working on its digital video, which are often short-form and social-friendly.

PAPER MAGAZINE'S CREATIVE DIRECTOR LANDS JUDGING GIG ON AMERICA'S NEXT TOP MODEL
Paper’s newfound shine is also reflected in VH1’s desire to partner with the magazine for one of its top-performing shows and to add Mr. Elliott to the panel of judges on “America’s Next Top Model,” alongside the pop songstress Rita Ora, the supermodel Ashley Graham and the celebrity stylist Law Roach.

MARKETING GURU GARY VAYNERCHICK BUYS WOMEN'S FOCUSED MEDIA COMPANY PURE WOW
As more and more publishers push into ad agency territories with their inhouse creative studios, some ad and creative agencies are pushing into publisher territories as well. The latest to take the leap into media publishing is Gary Vaynerchuk who owns and runs marketing firm Vayner Media.

CONTENT PLATFORM MEDIUM LAID OFF 50 PEOPLE, REVAMPING BUSINESS MODEL
Big corporations continue to kill the little guys. The latest victim of big corporations spending endless amounts of cash to advance their goals via articles, videos and other content is Medium, the content platform founded by Ev Williams who is also a founder of Twitter.

LAUNCHED JUST ONE YEAR AGO, PALLET MAGAZINE IS DEAD
It was just a year ago that we did a feature on the editors/founder of Pallet Magazine, a new deluxe print magazine at the time for people who like to think and drink. The magazine went on to release a total of 4 print issues and amassed a nice social media following. But as of a few weeks ago, the magazine is no longer in production and the publication's social media and website has mostly frozen in time.

CONDE NAST LOOKS TO MONETIZE ITS ARCHIVES WHICH INCLUDES THE FIRST ISSUE OF VOGUE BY PRODUCING LIMITED EDITION MADE TO ORDER MERCHANDISE
If all goes according to plan, much of this material will soon be the stuff of limited-edition prints, made-to-order T-shirts, coffee mugs, tote bags, pillows and such. Further, the company will invite the demi-celebrities known as influencers to explore the archive — videographers in tow — to discuss their favorite pieces and grab the interest of their social-media audiences.

NEW YORK TIMES ENTERS AR VIA NEW APP
Publishers have been jumping on the virtual reality and 360-video bandwagon, but have been slower to harness its cousin, augmented reality. That’s starting to change now, with The New York Times launching an IBM-sponsored project called “Outthink Hidden,” inspired by “Hidden Figures,” the Fox movie about African-American women working at NASA in the 1960s. The project launches inside the Times’ new app today, T Brand Studio AR, which is free on iTunes and Google Play.

CBS JOINS HULU
Hulu struck a deal to license CBS Corp.’s broadcast network and cable channels for its live-streaming service, bulking up the lineup for its highly anticipated launch in the coming months. CBS will receive more than $3 per monthly subscriber for its channels initially, with its take under the multiyear deal possibly rising above $4, people familiar with the matter said.

APPLE REMOVES NEW YORK TIMES APP IN CHINA
Apple Inc has removed the New York Times Co's English- and Chinese-language news apps from its iTunes store in China following a request from the local authorities, the companies said separately on Thursday. The apps, which the newspaper said were removed on Dec. 23, are the latest Western services to fall foul of Chinese authorities, whose other scalps include Apple's own iBooks and iTunes Movies stores which have been blocked since April.

NEW YORK TIMES NOW OFFERING GUIDED TOURS OF THE MET
An increasingly product-focused New York Times is building on the idea that it has a lot more to offer readers than each day’s news. With “Make the Most of The Met,” its first museum guide, the Times is giving readers its own tour of The Metropolitan Museum of Art, highlighting some of the museums’s most notable attractions, giving pointers on what to look for in pieces of art, and offering other tips to make the most of a visit. (Go late Friday or Saturday for a quieter visit.)
 
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Your Media Morning: Fresh Speculation Surrounds Time Inc and Meredith, Medium Loses The Ad Battle, Conde Nast Looks to The Archives... Reviewed by Editor on 5:00 AM Rating: 5
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