To Fuel Growth, Time Inc is Looking at Selling More Than Just Magazines to Its 30 Million Subscribers Including Pet Insurance?
Said Ms. Wong:
“When you think about our 30m subscribers, we only sell them magazines today. If you think about the opportunity to sell other things to those customers, it’s substantial. Pet health insurance sounds niche, but it’s not really. There are a lot of pet owners. It’s a big opportunity and a great service model.”
Time Inc is one of many media companies looking to utilize its massive subscriber base to generate new revenue drivers as traditional sources dry up. Jen Wong no doubt has her work cut out for as she leads the company through its transformation from a print to digital first operation.
To Fuel Growth, Time Inc is Looking at Selling More Than Just Magazines to Its 30 Million Subscribers Including Pet Insurance? Reviewed by Editor on Monday, February 20, 2017 Rating: