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Your Media Morning: Us Weekly Goes to AMI, Snap Inc’s Shares Have Landed, Conde Nast Showcases Its Rising Stars...

 CHANGE IN FORTUNE 
TIME INC INSTALLS NEW EDITOR AT FORTUNE
As Time Inc nears the deadline for final offers from potential suitors, a change at the top of Fortune is taking palce. When  then Fortune Magazine editor Alan Murray was upped to Chief Content Officer replacing Norm...
WAIT. SAY WHAT NOW?
"One of the most distinctive and powerful media brands"
-AMI CEO DAVID PECKER ON HIS NEW US WEEKLY BRAND
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Good Media Morning to you. So American Media Inc swooped back in with $100 million and scooped up Us Weekly expanding its audience by 50 million. Here's whats happening elsewhere:


 THE INEVITABLE LANDING 
SNAP INC'S SHARES HAVE LANDED, TARGET PRICE SET AT $18
Shares in Snap Inc hit a fresh low on Wednesday, falling as much as 2.6% before clawing back some losses in choppy trading as analysts questioned the company's prospects. In its tenth day of trading after its $3.4 billion public listing, the owner of the Snapchat messaging app was last down 0.9% at $20.40 after hitting a low of $20.05 in the first few minutes of trade. Is the stock suffering from an IDENTITY CRISIS?

 LEADERS OF THE NEW SCHOOL 
CONDE NAST'S NEW MARKETING CAMPAIGN SHINES LIGHT ON NEW VOICES AND LEADERS INSIDE THE COMPANY
The new marketing push will focus on Elaine Welteroth and Phil Picardi, the editor and digital editorial director, respectively, for Teen Vogue; Will Welch, the editor-in-chief of GQ Style, which launched as a separate brand in 2016 to include a focus of art, music and design; Amanda Shapiro, editor of Healthyish, Jon Kelly and Bess Levin, two leaders at Vanity Fair’s The Hive...

"FACEBOOK STORIES" LAUNCHING OVERSEAS
Facebook Stories, a feature that puts photos that disappear after 24 hours at the top of the Facebook mobile app, is rolling out to users in Chile, Greece and Vietnam, Facebook confirmed. However, it is not available to users in all markets. The feature was first tested among users in Ireland in January and its extension this week comes hot on the heels of a major Facebook offensive to bake Snapchat’s core features into its main mobile services.

BUZZFEED IS DEVELOPING 31 ORIGINAL SHOWS
The slate spans a wide variety of distribution partners. For instance, some shows like “BuzzFeed Unsolved” are distributed on Facebook, YouTube and on BuzzFeed’s site and apps (this includes Tasty, BuzzFeed’s hit food brand, which is making shows like“Tasty Date Night” and “Tasty Story.”) Other shows are paid for by streaming partners, including Quinta Brunson’s “Broke” and The Try Guys’ “Squad Wars” for YouTube Red, Kelsey Darragh’s “Am I Doing This Right?”

TIME WARNER, VIACOM AND FOX BUDDY UP ON DATA DRIVEN TV AD BUYING
Turner, Viacom and Fox Networks Group are joining forces to make it easier for advertisers to use data to target ads across multiple TV networks. The three media giants have announced the launch of OpenAP, a web-based platform where advertisers can mix and match data sets to create ad targeting criteria that can be used for multiple TV buys.

GENIUS SHIFTS FROM TECH TO MEDIA
Genius, which raised $56.9 million on the promise that it would one day annotate the entire internet, has been losing its minds. In January, the company quietly laid off a quarter of its staff, with the bulk of the cuts coming from the engineering department. In a post on the Genius blog at the time, co-founder Tom Lehman told employees that Genius planned to shift its emphasis away from the annotation platform that once attracted top-tier investors in favor of becoming a more video-focused media company.

 WEARABLE TECH 
GOOGLE AND LEVI'S BUDDY UP ON NEW $340 SMART JACKET
Wearable technology is set for its most literal incarnation with a new partnership between Google and clothing line Levi’s. From this fall, technology lovers will quite literally be able to wear their hearts on their sleeves, donning a new smart jacket which allows them to control their mobile device at the swipe of a cuff.

ATLANTIC MEDIA'S BUSINESS NEWS SITE "QUARTZ" NOW IN ITS FOURTH YEAR OF OPERATION IS MAKING MONEY 
Quartz editor in chief Kevin Delaney and co-president and publisher Jay Lauf have announced that the business news website is profitable. “Amid industry hand-wringing about advertising and business models, we are among the rare digital media startups to have achieved profitability.”

AT&T TIME WARNER DEAL APPROVED BY EUROPEAN COMMISSION
The European Commission, the executive body of the European Union, has approved AT&T’s proposed $85.4 billion acquisition of Time Warner. The telecom giant announced the approval, which analysts had expected soon, on Wednesday.  “We appreciate the skilled work of the European Commission’s team for their timely effort to analyze and clear the AT&T-Time Warner merger,” said Bob Quinn, senior executive vp AT&T external and legislative affairs.

TWITTER WILL ALLOW MEDIA COMPANIES TO POST LIVE STREAMING VIDEOS
The company will open up its live-streaming API, allowing media firms to plug directly into Twitter’s software, the people said. Right now, media firms that want to stream live on Twitter have to arrange deals with the company or else use its Periscope app.

FOLLOWING CLOSURE OF MEDIA DIVISION, GOPRO WILL ELIMINATE 270 MORE JOBS
GoPro said it will cut 270 jobs in an effort to reduce operating expenses, its second round of layoffs in less than four months. In November, the company announced plans to lay off 200 workers and close its entertainment division, which aimed to build a media company with original content inside GoPro.

RODALE'S MEN'S HEALTH IS LOOKING FOR THE "ULTIMATE GUY"
Let’s get this straight right up front: They’re not looking for a man, and they’re definitely not looking for a hunk, stud or hottie, although he may share some of their characteristics. Men’s Health is looking for a guy, specifically, “The Ultimate Men’s Health Guy,” in a national search for a cover model – sorry, guy – sponsored by underwear brand Jockey.



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Your Media Morning: Us Weekly Goes to AMI, Snap Inc’s Shares Have Landed, Conde Nast Showcases Its Rising Stars... Reviewed by Editor on Thursday, March 16, 2017 Rating: 5
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