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Your Media Morning: Happy IPO Day Snap Inc, Time Inc Dives into Social Food Videos, Conde Nast Was Stubborn About Digital

WAIT. SAY WHAT NOW?
"It looks like Wall Street had plenty of appetite for Snap despite multiple major concerns about the company’s business"
-ANALYST

PRESIDENT ROBERT IGER? DISNEY BOSS BEING URGED BY HOLLYWOOD FRIENDS TO RUN IN 2020
Disney CEO Bob Iger already runs the world's most successful media company. But could his impeccable mogul credentials carry him to the Oval Office? Sources say Iger has told friends he is considering their nudges that he make a run for president in 2020 as a Democrat. There’s a hitch. Any political future would hinge on Iger, 66, finding a Disney successor, of course.

LATE TO THE PARTY, TIME INC DIVES INTO SOCIAL FOOD VIDEOS
Launching March 2, Well Done is being produced by a 10-person video team out of Time Inc.’s test kitchens in Birmingham, Alabama. They’ll produce six to eight short vertical videos a day for Facebook, Instagram, Twitter, Snapchat and Pinterest. It’s overseen by Stacey Rivera, digital content director for Cooking Light and My Recipes and head of Time Inc.’s newly created digital food desk.

TIME INC'S STOCK HAD A GOOD DAY YESTERDAY JUMPING 6% PUSHING ITS MARKET CAP UP TO $1.8 BILLION
shares jumped 5.98% to close at $18.60. About 1.51 million shares traded hands on 8,215 trades for the day, compared with an average daily volume of 1.08 million shares out of a total float of 99.19 million. After opening the trading day at $18.75, shares of Time Inc. stayed within a range of $19.15 to $18.40.

MEREDITH'S STOCK ALSO HAD A REALLY GOOD DAY YESTERDAY, HMMMMM...
Shares of Meredith Corporation broke into a new 52-week high yesterday, hitting a peak of $66.25. Shares closed at $65.70 after opening at $63.65 for a move of 4.78%. The company now has a market cap of $2.92 billion. Investors and traders can learn a lot about a stock’s momentum when it sets a new 52-week high.

TIME INC VET JOINS COMMUNICATIONS FIRM MARKSTEIN
The Birmingham-based communications firm Markstein on Wednesday announced Chris Hoke as its new executive creative director. Hoke, who joins Markstein after a decade-long leadership tenure with Time, Inc., brings more than 20 years of creative experience to the Markstein team.
CONDE NAST WAS STUBBORN WHEN IT CAME TO DIGITAL
If Condé Nast’s glossy magazines are first-class, its digital operation for years has been a distant second. With its strength in print ads, digital wasn’t a priority. Forget about being ahead of the curve: It took years just to get magazines their own websites; Vogue.com didn’t launch in earnest until 2010. For the most part, Condé titles treated their sites as promotional vehicles for driving print subscriptions.

GARAGE MAGAZINE RELEASES FIRST ISSUE UNDER NEW OWNER VICE MEDIA
The new issue of Garage magazine, the first since Vice Media bought a majority stake in the biannual art and fashion-focused publication last summer, hits stands today. This issue also marks the first under Thessaly La Force, who took over the role of editor in chief from founder Dasha Zhukova last fall. Zhukova, an art world “It” girl, married to Russian billionaire Roman Abramovich, stepped into the role of editorial director.

ADVERTISERS DEMAND THAT SNAP INC'S METRICS BE AUDITED
After mounting pressure from the advertising industry, Facebook finally got on board. Then Google’s YouTube also made a commitment. Now, Snap Inc., on the verge of pricing its massive initial public offering this week, is under pressure from ad buyers to follow suit and have Snapchat’s ad metrics audited by the Media Rating Council, the media industry’s independent measurement watchdog.

MASHABLE'S NEW EDITORIAL CHIEF JESSICA COEN, IS INJECTING A LITTLE GAWKER IN HOW THEY APPROACH STORIES
“I’m really focused on personality-driven stories and conversational stories.I very much want our team to come at a lot of what we do with the approach that they might when they’re talking about it with the person sitting next to them, or at the bar after work.”

TWITTER NOW GIVES YOU MORE CONTROL TO MUTE THE NOISE
We’re expanding the mute feature to build on the work we did in November which lets you remove certain keywords, phrases, or entire conversations from your notifications. Now, you’ll be able to mute from your home timeline and you can decide how long this content is muted – one day, one week, one month, or indefinitely. This was another big request from you and we’re looking forward to rolling it out.

CNN IS NOW THE NUMBER ONE DIGITAL NEWS BRAND
CNN president Jeff Zucker is not someone who is shy about challenges. After all he went from Today Show executive producer to CEO of one of the biggest media companies on the planet NBC-Universal. Today Mr. Zucker runs Time Warner's CNN, the grand daddy of cable news networks and he's focused.

MEDIUM LAUNCHES "SERIES" ITS OWN SNAPCHAT-LIKE STORY FORMAT
As Medium seeks to find ways to turn itself around, the company has launched a feature aimed at getting more people reading interesting stories. It’s not exactly an original idea, but it’s a model that has proven to work for companies like Snap and Facebook. On Wednesday, Medium introduced Series, a digestible story format that immediately draws comparisons to Snapchat and Instagram Stories.

SO IS SNAPCHAT A MEDIA COMPANY? NO ITS A CAMERA COMPANY, DUH!
Hollywood has mixed views on its budding relationship with Snapchat maker Snap Inc., which is poised for its stock market debut Thursday. Some companies have taken the bold step of creating original, bite-sized programming for Snapchat’s video and publishing platform, dubbed Discover. Yet not everyone is ready to go all-in with Snapchat. The major movie studios and production companies have preferred to use the app as a marketing tool for their big-screen offerings, hoping to target teens and young adults who increasingly devour content though mobile phones.

VIACOM'S NEW CEO IS A STRAIGHT SHOOTER AND INVESTORS AND WALL STREET LOVES IT
Viacom CEO Bob Bakish is winning over investors with a rare quality among corporate execs — a willingness to talk frankly about his company’s health. “Viacom had become a confederation of independent businesses,” Bakish said at the Morgan Stanley Technology, Media & Telecom Conference. “Very siloed.”

21ST CENTURY FOX PLANNING ONE BIG STREAMING APP FOR ALL ITS U.S. NETWORKS
21st Century Fox is planning a new app that will give consumers access to programming from all of its U.S. networks. Speaking at the Morgan Stanley Technology, Media & Telecom Conference, executive chairman Lachlan Murdoch said the app will let viewers move between programming from Fox, National Geographic Channel or FX.


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Your Media Morning: Happy IPO Day Snap Inc, Time Inc Dives into Social Food Videos, Conde Nast Was Stubborn About Digital Reviewed by Editor on Thursday, March 02, 2017 Rating: 5
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