MWD HEADER RESP AD

Your Media Morning: Here is why Snapchat Discover is Boring, British Vogue’s Instagram Stories Win, Hearst Magazines Launches Shopping Portal

 TAKING CHARGE 

AMERICAN MEDIA INC CUTS 40 AT US WEEKLY
A week after tabloid publisher American Media Inc (AMI) acquired UsWeekly from Wenner Media for a reportedly $100 million, AMI is already making cuts.
Post it
Tweet it
Share it
Forward it
Good Media Morning to you. Here's what's going on elsewhere. But first, FORWARD THIS ISSUE»


VIACOM'S STOCK COULD JUMP 40% 
Shares of Viacom Inc could rise 40 percent in the next year as the New York-based media company's new CEO Bob Bakish focuses on its Paramount Pictures studio and a handful of its networks to turn the business around. Viacom, which is controlled by 93 year-old media mogul Sumner Redstone and his daughter Shari Redstone, has been enmeshed in turmoil, which resulted in the resignation of its former CEO Philippe Dauman.

FORMER SEVENTEEN MAGAZINE EDITOR ANNE SHOKET'S GUIDE FOR MILLENNIAL WOMEN 
A book had long been on the table, and Ms. Shoket decided it was time to write it. But before she did, she wanted to brush up on the topics that matter to women in their 20s and 30s. So about a year ago, she decided to host a dinner with a few of them.

PUBLISHERS SKEPTICAL OF MEDIUM'S NEW SUBSCRIPTION MODEL
This week, two months after denouncing web advertising, Williams unveiled Medium's new plan to monetize content: A subscription service for $5 per month that gives contributors an improved reading experience, exclusive stories and a "personal, offline reading list." The initiative includes a partner program whereby publishers can pitch stories to Medium that the company will fund on a per-story basis. For publishers who were relying on Medium's revenue beta, the partner program represents a potential new revenue stream.

WARNER BROS CEO INTERVIEWED FOR THE TOP MEDIA JOB AT SONY CORP
Sounds like Sony Corp. Chief Executive Kazuo Hirai is casting a wide net in talks to replace Sony Entertainment boss Michael Lynton. Warner Bros. Entertainment CEO Kevin Tsujihara has interviewed for the position, according to two people familiar with the talks.

BRITISH VOGUE USED INSTAGRAM STORIES TO ADD A MILLION FOLLOWERS IN ONE YEAR

The fashion brand’s U.K. account has doubled to 2 million followers in the last year, thanks largely to how it has honed its Instagram Stories and video output since December. Tubular Labs data shows the Instagram account had nearly 850,000 video views over the month of February. Of course, fashion weeks across the globe make this a big month in the industry calendar. The previous months saw the account fetch around 400,000 video views. For Stories, the publisher said it gets around 80,000 views per clip, with Stories usually containing half a dozen clips.

TIME INC GETTING CLOSER TO SALE
A sale of the entire company is now more likely than not, and may be reached as soon as the end of next week, the people said, though discussions could drag into early April. Meredith Corp. and a group including Pamplona Capital Management and Jahm Najafi are still in the running to buy the entire business, alongside at least two other suitors including one publicly listed company.

QUARTZ MADE $1 MILLION IN 2016 AND PLANS TO MAKE EVEN MORE THIS YEAR
Quartz is projecting ‘significantly greater revenue and profits’ for this year, a company executive said, and plans to invest in further growth by adding 50 employees at its Chelsea headquarters, bringing its New York head count to around 180. The company is also looking to create new editorial products, like the interactive app it launched last year; get deeper into coverage of artificial intelligence; and expand its sales and creative services departments. An additional 18 staffers outside New York will bring the companywide staff to about 270.

FOR MANY IN DIGITAL MEDIA, SCALE IS HARD
There’s been a flood of venture capital into media — an estimated $15.6 billion in venture capital funding was put into digital media deals for the past three years, up from $4.5 billion the three years prior, according to research firm Preqin. The expectation is that at least some of these companies will make it to the $100-plus million revenue threshold that’s the arbitrary mark of a “scaled” media company.

DISNEY AND NETFLIX'S CEOs AMONG THE WORLD'S BEST
The 30 leaders Barron’s identified as the world’s best CEOs have demonstrated an ability to outperform. A massive box office take for “Beauty and the Beast” showed that Bob Iger remains a hit maker. Meanwhile, Reed Hastings has been a sublimely calm disrupter of traditional media empires.

HEARST TV BRINGS ON 'TWITTER MOMENTS' CHIEF TO LEAD DIGITAL CONTENT
Andrew Fitzgerald, who has been heading the team behind Twitter’s Moments feature, is leaving to become Hearst Television’s new chief digital content officer. At Hearst, Fitzgerald is now going to be in charge of producing content for multiple digital platforms.


COULD SNAPCHAT TOP YAHOO, TWITTER AND AOL WITH ADVERTISERS?
Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years, with the messaging app company forecast to bring in revenues of more than $3 billion a year before the end of 2019. That bullish forecast is based on advertisers targeting the youth audience.


HEARST MAGAZINES BUDDIES UP FOR ELLEDECOR.COM SHOPPING VENTURE
Elle Decor and e-commerce design resource Dering Hall have teamed to bring two new features to ElleDecor.com, allowing readers to purchase home decor items, as well as access a directory to industry professionals and companies. Elle Decor Shopping officially launches April 15.


Don't forget to share this morning's issue with colleagues and friends by clicking/tapping the button below
SUBSCRIBE

[post_ad]



Your Media Morning: Here is why Snapchat Discover is Boring, British Vogue’s Instagram Stories Win, Hearst Magazines Launches Shopping Portal Reviewed by Editor on Monday, March 27, 2017 Rating: 5
© 2016 MediaWireDaily.com a STUN Digital property

Contact Form

Name

Email *

Message *

Powered by Blogger.