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Cheddar Eyes Terrestrial Viewers

THE DIGITAL NETWORK WILL REACH MORE 4 MILLION HOMES IN FIVE MARKETS VIA UHF


One year old digital streaming news network Cheddar continues to spread its wings. Just last month the company announced a distribution deal with independent studio Propagate which calls for Propagate to reformat, repackage and distribute Cheddar's current content overseas under the name of a new 45 minute show called 'Cheddar World'. Now Cheddar is about to expand its audience reach yet again this time the old fashion way via broadcast TV. Yes! The digital news streaming network is joining the terrestrial TV world and will try to convince young viewers to tune in by giving away antennas with Dunkin Donuts. The digital network which already enjoys 1 million cross platform daily viewers will be transmitted into 4 million homes in five markets. Cheddar isn't the first and definitely won't be the last digital media company seeking a spot on the traditional TV stage. Companies like Vice, Buzzfeed and others have either made the jump or is in the process.
While young viewers don’t watch much regular TV, some are buying antennas to supplement their Netflix and Amazon binge-watching with still-free over-the-air-programming, said Jon Steinberg, founder of Cheddar and former chief operating officer at BuzzFeed. The company cited data showing the number of broadcast TV homes is rising, even as cable-TV accounts have peaked and are shrinking.
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Cheddar Eyes Terrestrial Viewers Reviewed by Editor on Tuesday, April 18, 2017 Rating: 5
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