Conde Nast Launches Conde Nast Pharma Marketing Unit to Tap Into The Health and Wellness Craze

As it's competitor across the street Time Inc readies its new influencer network, Conde Nast is readying its own new venture called Conde Nast Pharma which is a new marketing unit that will work with advertisers to target the health and wellness market. Content from Conde's Self will be used for sponsorship. This is yet another example of how magazine media companies are rapidly entering new areas to generate new revenues as print continues to collapse. Time Inc which just announced the launch of its own influencer marketing network, also recently launched a new household cleaning product business named after its Real Simple brand. Time Inc COO Jen Wong is exploring opportunities where the company can monetize its brands including offering pet insurance to its readers.

“Condé Nast Pharma will offer our Pharma advertising partners a next generation solution combining the ability to effectively reach our audience of more than 100 million monthly users and access to a significant expansion of our popular health and wellness content,” said Jen Mormile, chief industry officer for Condé Nast. “We are uniquely positioned to optimize and drive sales for our advertising partners through many custom, meaningful Pharma programs and activations, rooted in our trusted editorial voice and in brand-safe environments.”

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