Your Media Morning: Discovery’s Money Bags CEO, Vox Media a Safe bet For Advertisers, CNN Launches New Digital Property, Conde’s Pharma Play

ANOTHER ONE  TIME INC DIVES INTO THE INFLUENCER MARKETING BUSINESS, BIG LEAGUE As it is still in the middle of reviewing bids from possible suitors, The nearly $2 billion Time Inc machine is chugging along as usual.  Post it Tweet it Share it Forward it Good Media Morning to you. Here's what's going on elsewhere. But first, FORWARD THIS ISSUE» CONDE NAST LAUNCHES CONDE NAST PHARMA MARKETING UNIT As it's competitor across the street Time Inc readies its new influencer network, Conde Nast is readying its own new venture called Conde Nast Pharma which is a new marketing unit that will work with advertisers to target the health and wellness market. TIME INC BUDDIES UP WITH VIVID SEATS FOR SPORTS ILLUSTRATED GROUP Time Inc. has selected leading online ticket marketplace Vivid Seats as the official ticketing partner for its Sports Illustrated Group family of sites including SI.com, Golf.com and Fansided.com. Vivid Seats' branding, links and content will be integrated across the websites and mobile apps of all three sites allowing users to easily purchase tickets to their favorite sporting events nationwide. Sports Illustrated Group and Vivid Seats will deliver a safe, best-in-class ticket buying experience as sports fans consume trusted, high-quality content. HERE IS WHAT BILL O'REILLY'S SPONSORS ARE SAYING ABOUT THE HARASSMENT ALLEGATIONS UNTUCKit: "As a company in which more than 2/3rd of our employees are women, we take sexual harassment claims very seriously. Moreover, it is important our corporate partners reflect the same principles of inclusivity and equality upon which we have built our brand. In light of the disturbing allegations, we instructed our media buyer this morning to reallocate our ad dollars to other shows effective immediately. We will continue to closely monitor the situation but believe this is the right decision at this time." YOUTUBE'S EFFORT TO TAKE ON CABLE COMPANIES IS LIVE Google’s attempt to take on your cable company went live on Wednesday with the debut of YouTube TV. The live TV service from the video streamer, available at first in just five cities — including New York — offers cord cutters a bundle of around 50 channels for $35 per month. THE OUTLINE INSTALLS EXECUTIVE EDITOR The Outline, a startup that promises to take a novel approach to digital publishing, has a new editorial boss: Katie Drummond is leaving her job as executive managing editor at Univision’s Gizmodo Media Group to become Outline’s first executive editor. The move reunites Drummond with Outline CEO Josh Topolsky, who worked with her at previous gigs at Bloomberg and The Verge. MTV NEWS' EDITORIAL DIRECTOR EXITS Dan Fierman is out as MTV News editorial director. Grantland alum Fierman began the Viacom job in November 2015. Officially, his title back at Grantland (before it closed in October 2015) was senior director of editorial operations for ESPN. Prior to that job, he spent about four years at GQ and nearly 10 at Entertainment Weekly. MARTHA STEWART LAUNCHES WINE DELIVERY BUSINESS The domestic diva is now shilling house wine. With Americans drinking more wine than ever, Martha Stewart has just opened her own virtual wine store. The wine store is Stewart’s second foray into food and drink deliveries. She partnered with meal-kit service Marley Spoon almost a year ago and recently launched meals on Amazon Fresh. EVERYONE'S SEEN AS OR CLAIMS TO BE THE FUTURE OF CABLE TV, NOW SNAPCHAT HAS JOINED THAT  POOL Many are doubting Snapchat as a media vehicle, but not Mashable CEO Pete Cashmore. “We’re one of the top channels on Snapchat. When we look at the lineup, that’s the future cable lineup,” he said at the Digiday Publishing Summit held in Vail, Colorado, last week “There’s 40 brands in there, they’re all premium. Snapchat is our biggest revenue source on distributed. They’re great for publishers. We love Snapchat. When you’re in Discover, that’s like a publisher’s dream. It has a huge audience, and it’s an audience you can’t reach elsewhere.” TIME INC'S SOUTHERN LIVING BRAND LAUNCHES "SOUTHERN LIVING KITCHEN" READY TO EAT MEALS This is the first time Southern Living has tapped into the retail consumable food category. The meals will be manufactured by Houston, Texas-based Perfect Fit Meals, which also makes ready-made meals sponsored by Cooking Light magazine, another Time Inc.’s magazine. SNAP INC SHARES EXPECTED TO STABILIZE Snap Inc.'s price action is stabilizing in the low $20 range, and generally speaking, we view this as a positive signal given the wide swings following IPO. Clearly, we view Snap Inc. positively as it's misunderstood among investors. The upside in user monetization, and DAU growth paired with the expansion of emerging market TAM (total addressable market) makes the growth narrative extremely appealing. VOX MEDIA, A SAFE HAVEN FOR ADVERTISERS LOOKING TO REACH SOLID VIEWABLE HUMAN TRAFFIC Vox Media checks all the boxes of a high-flying venture-backed publisher. Two years ago, it got a $200 million investment from NBC Universal, enabling it to double its revenue to $100 million and almost double its headcount, to more than 800. Its traffic grew 37.5 percent to 72 million uniques in the past two years while the bigger Huffington Post and BuzzFeed have been on the decline. CNN LAUNCHES NEW DIGITIAL PROPERTY BASED ON ITS POPULAR "PARTS UNKNOWN" TV SHOW As CNN continues its push into new digital businesses, it is debuting a digital travel site on Wednesday based on Anthony Bourdain's TV show. The cable news behemoth is partnering with Roads & Kingdoms, a publication that focuses on food, travel, politics and culture, for Explore Parts Unknown, a stand-alone digital brand that will feature original series, travel guides and other content focused on Mr. Bourdain and his travels. NBC UNIVERSAL IS LAUNCHING AN AD CAMPAIGN TO ATTRACT ADVERTISERS An advertising brand campaign to reach people who buy advertising brand campaigns? That’s the sort of thing you’d expect to see in targeted, B2B trade publications. But NBCUniversal, the No. 1 seller of video spots, is about to take it mainstream ahead of its upfront sales presentation to advertisers on May 15. PLAYBOY'S HUGH HEFNER GETS THE AMAZON TREATMENT IN NEW DOCUSERIES Most Americans would hate living in a world untouched by Hugh Hefner. That’s a message from “American Playboy: The Hugh Hefner Story,” which premieres Friday on Amazon Prime. It will come as no surprise that this docuseries treats its subject, the founder of the Playboy-magazine-and-beyond empire, with tender, loving care. Don't forget to share this morning's issue with colleagues and friends by clicking/tapping the button below SUBSCRIBE

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