Time Inc Launches Mimichatter.com "a Social-First Site for the Beauty Obsessed"

Time Inc continues its rollout of digital offerings with the launch today of Mimichatter.com. Mimichatter delivers a constant stream of social chatter, beauty content and videos for beauty enthusiasts. This follows the roll out in January of theSnug.com which Time Inc said was the first of a series of social websites planned for this year. Mimichatter is part of the Time Inc Style Network.

“MIMI represents a substantial opportunity for Time Inc. to attract new consumers, while deepening engagement with our existing audience of 70+ million women,” said Evelyn Webster, Time Inc. Executive Vice President. “Across Time Inc. brands alone, we reach the women responsible for nearly 60% of all beauty product sales in the US, making MIMI an ideal solution for clients seeking to leverage the spending power of this highly coveted audience.”

source: TimeInc


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