GIZMODO MEDIA CEO RAJU NARISETTI TALKS SHOP AND YES HE USED THE WORD "SCALE"
The idea behind putting these sites together into what is called the
Fusion Media Group is that, in many ways, these are the web’s most
irreverent and beloved brands, whether you’re talking about The Onion or
Clickhole or Jezebel or Deadspin. From a business point of view, what
happens when you put these brands under one metric, is that we have the
web’s premier audience at scale.
SNAPCHAT IS THE NEW TV?
Snap and the BBC are bringing six exclusive episodes of
Planet Earth II to Snapchat. The short run of mobile episodes will debut on
February 17th, one day before the full series runs on BBC America. (
Planet Earth II
aired on BBC in late 2016.) The Snapchat episodes will cover the same
topics from the televised series — Islands, Mountains, Jungles, Deserts,
Grasslands, and Cities — but will also use exclusive footage not seen
on TV.
VOX MEDIA INSTALLED ITS FIRST COO
Trei Brundrett, 39, who has worked at Vox since 2006, led the designers
and engineers who built the company’s online publishing platform, called
Chorus. He will report to Chief Executive Officer Jim Bankoff, the
company said in a statement. Brundrett will be succeeded by Joe Alicata,
who led development of the company’s advertising technology, products
and data.
HUFFINGTON POST COPIES SNAPCHAT & INSTAGRAM STORIES FOR NEW 'STORYBOOK' PRODUCT
The Huffington Post is experimenting with its own version of Snapchat
and Instagram Stories. The product, called “storybook,” will allow
HuffPost to publish video- and photo-collages that users can swipe
through. HuffPost decided to create the product after the success it saw
on a 24-hour Snapchat Discover channel last year, which generated five
times as many viewers as the daily audience for an average Discover
channel.
TIME INC'S PURSUIT OF VIDEO DOLLARS JUST GOT UPGRADED WITH THE LAUNCH OF COINAGE
Coinage is the latest personal finance brand to go after young
consumers, after Cheddar and Mic’s The Payoff. Coinage videos are
lighthearted, as the tagline “Life, well spent” suggests. The first
offerings include a video that breaks down the tax consequences for
Super Bowl athletes and an explainer on high-end house flipping. The
videos will incorporate graphics and interviews and will run around 90
seconds long, keeping in mind Time Inc.’s mostly mobile audience and the
shorter attention spans on those devices.
21ST CENTURY FOX'S DIGITAL FUTURE ACCORDING TO CEO JAMES MURDOCH
21st Century Fox CEO James Murdoch spent the bulk of the
quarterly earnings call discussing the media company’s digital future.
He said that Fox was moving closer to profiling “unfettered access” to
its programming online and on various devices. As part of that push,
Murdoch said that Fox planned to overhaul its apps. He also hailed
Hulu’s move into live-streaming.
INSTYLE EDITOR IN CHIEF LAURA BROWN'S CONTENT STRATEGY? DIGITAL ADAPTABILITY
Superficially, not much has changed about InStyle — for one, the cover
formatting remains the same — but the overall content strategy is now
driven with digital adaptability in mind and an emphasis on building out
video (all covers, for example, will now be accompanied by filmed
exclusives).
-Good Morning
