LIKE EVERYTHING ELSE  
HEARST'S SWEET LOSES EDITOR, DIRECTION, FACES NEW CHALLENGES 
As Time Inc nears the deadline for final offers from potential suitors, a
 change at the top of Fortune is taking palce. When  then Fortune 
Magazine editor Alan Murray was upped to Chief Content Officer replacing
 Norm...
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WAIT. SAY WHAT NOW? 
"They
 didn’t want Sweet to be Sweet. They wanted Sweet to be like all the 
other Hearst publications that are now exactly the same." 
-FORMER HEARST EMPLOYEE 
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                        Good Media Morning
 to you. Time Inc could announce some big news regarding its future this
 week. Will Meredith Corp, considered to be the front runner, finally 
get its hands on the publisher of Time, Fortune, People, Sports 
Illustrated and other leading media brands? Until that news comes down, 
here's whats happening elsewhere: 
 
 
FORMER HULU CEO JASON KILAR BEING EYED FOR TOP SONY ENTERTAINMENT GIG 
As Sony searches for a successor to Michael Lynton to serve as CEO of 
Sony Pictures Entertainment, Jason Kilar, the former head of Hulu, is 
the latest name to enter the mix of execs under consideration. 
Kilar, the firebrand CEO of Hulu, which he oversaw for five years until 
his resignation in 2013, often clashed with the company’s corporate 
owners. 
 
OUCH! NETFLIX BOSS SAYS MOVIE THEATERS' ONLY INNOVATION IS POPCORN 
Asked about his company’s relationship with major theater chains, Reed 
Hastings didn’t pull any punches. “How did distribution innovate in the 
movie business in the last 30 years? Well, the popcorn tastes better, 
but that’s about it,” he quipped. The Netflix CEO made the remarks 
during a Q&A session with reporters. 
 
SOUTHERN LIFESTYLE MAGAZINE GARDEN AND GUN CELEBRATES 10 YEARS 
Despite launching in the inauspicious media year of 2007, the magazine 
has managed the difficult feat of surviving for a decade and winning 
respect, and readers, in both New York and the South, among other 
places. All while steadfastly clinging to the “Gun” in the title. “It’s 
had its up and it’s downs — mostly ups. But it’s a pretty incredible 
thing that we are here tonight
 celebrating our 10th anniversary,” Rebecca Wesson Darwin, the 
magazine’s president and chief executive officer, said during an 
introductory toast. 
 
ARE PUBLISHER'S DILUTING TRUTH FOR SCALE? 
The news media trades off the trust of their audiences. "This is the 
truth," they say, "and we offer the context for why it matters to you". 
Talk is cheap, obviously, and many news organisations only have a 
passing acquaintance with the truth, but it's the trust of their 
audiences they bank upon all the same. 
 
FACEBOOK IS PREPARING TO PUSH INTO CONSUMER HARDWARE  
A top secret division within Facebook called Building 8 is working on at least four unannounced consumer hardware products. 
One product involves cameras and augmented reality, the futuristic tech 
that overlays virtual objects onto the real world. Evidence suggests 
Building 8 is also working on a drone. Building 8 will include a big 
retail push complete with warehouse operations, different retail 
experiences, and a “global contact center footprint.” The all-start 
roster of tech veterans that Facebook began assembling one year ago is 
quietly making progress, steadily expanding the size of its ranks and 
the hardware prototypes under development. 
 
AD BUYERS ARE STILL TRYING TO WRAP THEIR HEADS AROUND TIMES INC'S NEW SALES STRUCTURE 
Former sales executives and ad agencies said that while in theory the 
category sales approach could work, there were execution and cultural 
issues that hung up the transition. Business was falling through the 
cracks because clients weren’t being called on during the transition and
 brand people still wanted to sell brands, a former sales exec said. 
“It’s 100 percent not working from a revenue standpoint and a culture 
and personnel standpoint”. 
 
SNAP INC SHARES EXPECTED TO FALL FURTHER 
Ahead of the IPO, investors were already warned the stock would have no 
voting rights nor may the company may never make any profits. 
Facebook continued adding disappearing story functionality to its 
messaging app, including WhatsApp. Though SNAP was profitable for some 
longs after the stock peaked at $29.44 a share, the trade is now a loss 
for others. 
 
DOES IT PAY TO BE A FOOD WRITER? 
I imagine that other media companies are seeing the same growth that we 
are. It's why Time Inc. launched a second food brand last year. It's why
 Bon Appetit continues to send Andrew Knowlton and Julia Kramer on the 
road all year (and why its publisher gets written up in the trades on 
the regular). It's why Ed Levine was able to sell Serious Eats for 
millions. It's why the Infatuation exists at all and continues to grow. 
The audience is there, the money is there. 
 
VOGUE ARABIA IS UP AND RUNNING 
In addition to major Arab cities, some of the 35,000 initial copies of 
the March issue have been distributed to Cairo, Beirut and select 
locations in North Africa. Notably, this is the first international 
Vogue edition that targets a region rather than specific country. The 
debut issue includes a section in Arabic and also highlights, as has the
 website, the calligraphy of Wissam Shawkat. 
 
RUSSIA WILL INVESTIGATE U.S. MEDIA COMPANIES IN RUSSIA 
The Russian parliament on Friday
 evening called for an investigation of American media organizations in 
Russia, following a call by an American senator to look into the 
activities of a Kremlin-backed television network in the U.S. 
 
T MAGAZINE CUTS FREQUENCY FROM 13 ISSUES A YEAR TO 11 
T: The New York Times Magazine has reduced its frequency to 11 from 13 
issues a year, WWD has learned. Market sources pointed to declining 
advertising pages at The New York Times-owned fashion and lifestyle 
glossy, following a string of departures, the largest being editor in 
chief Deborah Needleman. 
 
 
MCLATCHY RESTRUCTURES TO FOCUS ON DIGITAL 
McClatchy announced a corporate restructuring Friday
 as the company tries to focus its digital strategy. The development 
comes after former Wall Street Journal bureau chief and tech executive 
Craig Forman took the reins of McClatchy as its CEO in January. 
 
ROACHES ONCE FELL FROM THE CEILING AT US WEEKLY 
In the aftermath of the title’s sale to American Media Inc. for $100 
million, its former editor-in-chief Janice Min reveals some unknown 
facts about the onetime darling of publishing: “Roaches once fell from 
the ceiling onto the conference table during the morning meeting in our 
offices on Sixth Avenue.” 
 
 
 
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