Nylon Media Creates New Revenue Role Brings on XO Group's Carrie Reynolds to Fill it

Nylon Media continues its transformation into a "fully integrated media company" with newly installed CEO Paul Greenberg at the wheel. Part of that transformation calls for putting the right people in place in sometimes newly created roles to help fuel the transformation. Nylon Media did just that when it brought on XO Group's Carrie Reynolds to fill the newly created role of President of revenue. This appointment follows last week's announcement that the company will discontinue the print edition of Nylon Guys in favor of digital.

“Nylon’s transformation to a fully integrated media company — with expanding digital, e-commerce, video, influencers, events, print and social platforms — and our pure millennial female audience gives advertisers tremendous opportunities unmatched in the industry,” said Nylon CEO Paul Greenberg, in an announcement. “We are excited to have Carrie lead our efforts across all platforms, and welcome her to our senior management team.”

source: PRNW