Time Inc's Golf.com Gets a Makeover Complete With More Horses Under The Hood

Golf.com, part of Time Inc's Sports Illustrated Group, went under the knife and is back looking cleaner, leaner and oh yeah, its faster too. The new site promises a better user experience with faster load times on desktop and mobile and a more streamlined navigation. The site boasts bigger images on its homepage and also has an e-commerce component where golf heads can not only buy all the golf gear they need and want, but also book tee times. It looks like the new mission is to make Golf.com the lifestyle companion for golfers. However the site promises to not push aside its main purpose which is to deliver breaking Golf news and features. Here is the official welcome message from executive editor Alan Bastable to his golfing audience



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