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TIME INC LAUNCHES BEAUTY FOCUSED VIDEO NETWORK "THE PRETTY"
Time Inc. is hoping to tap into the popularity of makeup and beauty
videos on social networks with a new stand-alone site called The Pretty.
The site will host short videos of hair and makeup tutorials, tips and
product reveals designed to be watched — and hopefully shared — on
Facebook and Instagram by leveraging the social media reach of Time
Inc.’s female-focused brands such as Hello Giggles, People, InStyle,
Real Simple, Essence, People Style and People en Español.
FACEBOOK IS HIRING AN ARMY TO PREVENT MURDER SUICIDE VIDEOS FROM AIRING
Facebook said on Wednesday
that it would hire another 3,000 people to review videos of crime and
suicides — after a recent string of postings that included a murder on
the social networking site. That’s in addition to the existing 4,500
reviewers already on Facebook’s community operations team
FACEBOOK NEARS 2 BILLION MONTHLY USERS EYES LONG FORM VIDEO LICENSING DEALS
Facebook is getting close to surpassing two billion monthly active
users, and now wants to target these users with long-form video content
through the recently-introduced video tab. Zuckerberg didn’t comment on
what kind of video programming Facebook is looking for, but said that
the company may eventually pursue deals similar to Twitter’s NFL
partnership.
MIC LAUNCHED A GAMING VERTICAL YESTERDAY CALLED "MULTIPLAYER"
Mic is leveling up its video game coverage. On Wednesday,
the millennial publisher launched a gaming vertical called Multiplayer,
part of a plan to branch out to new content areas with a $21 million
round it just raised. Multiplayer launched with a staff of four, plus
seven outside contributors, as well as access to Mic’s video and events
teams.
EVERYTHING FELL OFF A CLIFF AT LA TIMES PUBLISHER TRONC
Total revenue for fell 9.2 percent, with advertising revenue falling off
a cliff, down 15.6 percent. Circulation was pretty much flat, up 0.1
percent, partially moderating the revenue losses. Net income came in at a
loss of $2.989 million, which was an improvement over the $6.463
million loss reported the year before. It was actually better than that
in that the company would have reported a profit were it not for the
premium it recorded on its stock buyback.
HEARST IS LAUNCHING "GLO" A HEALTHY LIVING MEDIA BRAND IN SEPTEMBER
Kate Lewis, senior vice president and editorial director of Hearst
Magazines Digital Media, who introduced Glo to potential advertisers,
offered: “What excites me most is the sheer breadth of what we’re doing
and the variety of platforms we’re doing it on. So many platforms, so
many different kinds of media, so many great collaborators, so many
distinct brand voices. Our content team continues to innovate so we can
be with our audience everywhere.”
NEW YORK MEDIA'S ENGAGEMENT EDITOR NORA BARAK TALKS SHOP
Vulture has a weekly Snapchat Discover channel, so we’re using Snapchat
in that capacity for now. Our Instagram presence is much more varied,
with every vertical having its own account. Each is run by a different
social media editor, but we have a cohesive style that spans across all
accounts.
GAWKER'S FOUNDING EDITOR ELIZABETH SPIERS IS FUNDRAISING FOR A NEW MEDIA START UP THAT AIMS TO BE THE "BREITBART" OF THE LEFT
Elizabeth Spiers, previously the editor-in-chief of the New York
Observer and the founding editor of Gawker, is attempting to fundraise
for the effort, according to two people familiar with the matter. Peter
Feld, a media and politics researcher, is also involved in the project.
Spiers, who worked under Kushner at the Observer, has been a vocal critic of the president's son-in-law and senior adviser.
US MEDIA STOCKS CONTINUE TO COLLAPSE
Time Warner’s Turner cable division reported a 2 percent drop in
advertising revenue last quarter in spite of the seasonal boost from
basketball games, sending media stocks tumbling on renewed concern about
online competition. Shares Disney, 21st Century Fox, CBS, Viacom and
Discovery all plummeted.
SCRIPPS GRABS ONLINE FOOD PUBLICATION SPOON UNIVERSITY
Scripps Networks Interactive said it has agreed to buy online food
publication Spoon University, a startup it hopes will give its flagship
cable channel, the Food Network, a foothold with younger
audiences. Media companies and cable network owners such as Scripps have
been searching for some time for ways to reach and hold onto younger
audiences who spend most of their time online and do not watch
traditional television.
MURDOCH BIOGRAPHER PREDICTS THE END OF FOX NEWS AS IT IS TODAY
Fox News Channel, as it’s been known to cable viewers for more than two
decades, is done for, according to Rupert Murdoch biographer Michael
Wolff. “It is the decision the Murdoch sons wanted. This is going to
cost them an enormous amount of money.”
CONDE NAST'S MUSIC BRAND PITCHFORK GOES BEYOND "SNARKY MUSIC REVIEWS"
In 2015, Conde Nast acquired Pitchfork for an undisclosed sum. Today,
the groundbreaking music website employs 51 people out of a comfortable
office at Conde’s headquarters in One World Trade Center. Pitchfork has
expanded its business beyond snarky music reviews by collaborating with
Conde’s magazine brands.
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