Conde Nast's Pitchfork launches Craft Beer Website Called 'October'
While Pitchfork has a history of doing sponsored content for brands including Tuborg and Jim Beam, October is the first standalone editorial brand it has created with an advertising partner. The site was originally dreamt up by Mike Raspatello, the global partnerships director at ZX Ventures, a venture capital fund owned by AB-InBev, parent of Budweiser, Corona and other brands. ZX and AB-InBev have a stake in October, though the details of how big that stake is are not public.
Conde Nast's Pitchfork launches Craft Beer Website Called 'October' Reviewed by Editor on 1:48 PM Rating: