Time Inc Could Be Broken Up After a Potential Sale to Meredith, Or Not
So what companies would swoop in to take some of Time Inc's titles off Meredith's hands? Well, Hearst was honest from the start and said that they would sit on the side lines and if an opportunity presented itself where it could get its hands on a Time Inc brand or two like lets say InStyle, then they would be ready to go. Conde Nast which has been quiet, could also swoop in and pick up some of the titles. But another possible and yes long shot scenario could be the creation of a whole new company, as a division of Meredith or a stand alone with Meredith owning a chunk of it made up by the other titles that don't fit within the Meredith brand and headed by some of the current executives who now head Time Inc. But like we said that is a longshot scenario. All that said, no one should rule out the possibility of Meredith holding on to the entire thing. Sure Meredith reaches millions of consumers, mostly women. But so does Time Inc. The Time Inc brands reach close to 400 million consumers across multiple platforms and formats. Why would Meredith not want to tap into that? There is already speculation that if it is successful in acquiring Time Inc, Meredith would either spin off or sell its TV business indicating that Meredith could be planning to keep all the brands and expand its audience beyond a core female one.
Time Inc Could Be Broken Up After a Potential Sale to Meredith, Or Not Reviewed by Editor on Thursday, March 23, 2017 Rating: