Analysts expect that strategy to involve a combination of increasing original programming, exploiting digital business opportunities, expanding internationally and cutting costs
Jeff Bewkes deliberately and bravely turned the spotlight on himself 3 months ago when he told Rupert Murdoch to go to hell with his $80 billion offer to buy the company. Mr. Bewkes who some believe would've sold the company if the price was higher, opted to show Mr. Murdoch, the TimeWarner board and investors that selling out was not a good idea. Mr. Bewkes immediately ordered the acceleration of cuts across the company's cable networks and filmed entertainment unit. Today he will layout his plan for investors that he hopes will prove his decision right, and create more value for investors. Yesterday we began seeing part of that plan as Turner Broadcasting pulled the trigger on layoffs across its properties. But as one media analysts rightfully stated, Mr. Bewkes may need to step out of his comfort zone on this one.
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